Blogs
You’ve cracked the code. Your Google Ads campaigns are hitting 4.2x ROAS, your cost-per-acquisition is ₹847, and you’re hungry to
Fourteen percent. That’s the slice of Q1 2026 revenue one of our e-commerce clients pulled in from transactions where no
2021 to 2023 was the era of growth at all costs. The narrative was simple: scale revenue as fast as
Unit economics is the foundation of every profitable ecommerce business. It’s the revenue and cost associated with a single customer
Your LTV is ₹8,400. Your CAC is ₹1,200. Your LTV:CAC ratio is 7x, which is excellent. By every standard metric,
Here’s the uncomfortable finding that no one talks about at industry conferences: 64% of D2C brands that cross ₹10 Cr
Your Meta dashboard says 4.1x ROAS. Your Google Ads account shows 3.7x on Shopping. Your team celebrates the month. But
Your Facebook campaign is doing 4.2x ROAS. Your Google Shopping feed is humming at 3.8x. You’re hitting every ROAS target.
You don’t have to choose between Amazon and your own store. You have to choose where to lead and where
Acquiring a new customer costs 5-7x more than retaining one. Yet D2C brands consistently allocate 80%+ of marketing budgets to
78% of brands declare influencer marketing “ineffective”—then keep running campaigns anyway, confused about why performance isn’t matching investment. The real
Email generates ₹38 for every ₹1 spent for top-performing D2C brands in India. Average brands? More like ₹8. The difference