What is Social Media Marketing?

What is Social Media Marketing?

What Is Social Media Marketing?

Social media marketing is a type of online marketing via utilizes social networking websites as a marketing tactic.

Social media marketing is to create content that users would share with their social media network to help your business increase traffic, brand, and uniqueness with potential customer reach.

Social media marketing definition is based on organic search; basically, social media marketing means that when the website or its connected social network page is more active, the position of the website on search engines rises.

Keeping in mind the fact that 80% of the users searching on the internet do not see anyone else compared to the first page of search engines, and only 90% of the clicks on the first three results, it is clear that on the first page of search Position engine is the only goal of trying to optimize a website

What Is Social Media Marketing Used for?

Basically, the main goal of social media marketing is to improve communication with other users, increase our traffic, brand visibility, reach more, and get unique with potential customers.

The second social media marketing is to obtain direct feedback from users so that the company gets a personal stamp at the same time, potential customers and more new customers.

By means of interactive options on social networks, the customers get the chance to be heard, either by asking questions or by making complaints.

This type of social media marketing is called Social media Customer Relation Management, which can further lead to enhancing credibility and return on investment, of course, if the users are satisfied with the content, relationship with your company, and your service.

How to Use Social Media Marketing?

Social Media Marketing functions on the principle of social media optimization by the improvement of company image on social networks.

Similar to Search Engine Optimization, social media optimization attracts new, unique visitors to the targeted website.

Why would search engines care for social networks? Simply because many people use social media to search for things, share links and thereby participate in building a strong network of links, social media marketing, that is, social media optimization, can be done in two ways:

  1. Active social media marketing promotion
  2. Inactive social media marketing promotion

Active Social Media Marketing Promotion

Active promotion means adding links that lead from the content on the website to social networks. Social networks which can be used as a means of social media marketing are the following likes:

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Instagram
  • YouTube
  • Pinterest

Each social network has its own Terms of Use, which are different for natural persons and legal entities and companies.

What only companies get is the option of launching a paid ad campaign so as to reach wider audiences, thus improving traffic towards a website or a targeted web page.

Inactive Social Media Marketing Promotion

Inactive promotion means promoting activities on social networks by updating the status on blogs and publishing images, posts, tweets, or articles.

Users’ responses can be analyzed to solve problems and overcome dissatisfaction and improve their brand experience.

What is particularly useful is that this information is obtained in real-time, which gives speed to the whole process and opens the door to a new dimension of cooperation.

Ready to Start Social Media Marketing for Your Business?

If you still feel like understanding social media marketing is just another confusing marketing algorithm, that’s ok.

We’ll walk you through social media marketing, step by step, in our next webinar and help you turn your website into a trusted resource that benefits your business, your brand, and your company.