Blogs
WhatsApp has 500 million active users in India. Open rates sit at 92-98%—versus email’s 22%. Yet most D2C brands treat
India’s direct-to-consumer market is projected to hit $60 billion by 2027—yet 73% of D2C brands that launch in India plateau
Cold LinkedIn DMs are dying. The generic “I noticed you’re in [industry], would love to connect” message has a 1.3%
Let me show you something. Pull up your Google Analytics or your CRM. Look at how many people are in
Most lead scoring models are built on guesswork. Someone in marketing assigns 10 points for a form fill, 5 points
The old playbook is broken. We know this because we track it across our entire client base. MQL volume is
You’re probably spending 90% of your marketing budget on lead acquisition. Most agencies are. At Clicksbazaar, we’ve audited hundreds of
Every agency claims to be AI-powered now. The claim costs nothing to make and is almost never scrutinised. So let’s
The 41% figure is real. McKinsey’s 2025 personalization research — covering 400+ brands across consumer and B2B sectors — found
A fintech client came to us in June 2025. Their customer acquisition cost had climbed from Rs. 11,250 to Rs.
Here’s a scenario that plays out constantly in marketing reviews: Google Ads reports 200 conversions last month. Meta reports 180.
We audited a B2B software client’s data infrastructure last year — Rs. 1.1 crore/month in Google and LinkedIn spend. Smart