Identify Your Top Ten Competitors
Competitor analysis has two primary activities
– Obtaining information about important competitors
– Predict competitor behavior and obtain information about competitor strategies and planned action.
So for online competitor analysis, here are some effective competitor analysis tools:
As a company, you are competing with hundreds and thousands of companies in the market for the same group of qualified leads.
So, maybe you have no idea who most of your competitors are in your field of market. You might have that one company you’re competing with, but outside of them, you are lost and confused.
If you need a little help identifying your competitors, Google is a great resource. So u need to identify the top ten companies for your effective analysis.
Analyze the top ten competitor intelligence of your field to obtain the competitor marketing strategies and planned action and behavior. So there you need to put more effort into your resources and other things.
So here are online competitor analysis tools and some effective analysis strategies and tools:
Analyze Their SEO Structure
If your competitors’ research has the same type of content and has awesome quality, update it just as frequently. So what are they doing differently from you? You know how important your SEO structure is. It might be the SEO structure. So with these tools, you will get to know.
SEO and Keyword Analysis Tools
Spyfu – Spyfu has a great keyword feature showing how many keywords your competitors work on and rank for and how many of their keywords overlap with yours. With this, it will help you to effectively analyze.
SEMRush – SEMRush Analysis shows a range of metrics around keywords, paid search, and rankings. You can search 10 URLs which will show limited results.
Ahrefs – Ahrefs is a great SEO and keyword research tool. This tool uses it to see what your competitors are ranked on Google and for, how much organic traffic they’re getting, and see what content of theirs is performing the best.
Look at their Social Media Integration
As you know, every company’s presence on social media is increasing every day, and every company is utilizing each platform differently. Social media networks are a great way for companies to interact with users.
The next move for your effective competition is to analyze competitors’ social platforms, which should be to determine how your competitors are using social media and connecting it to their marketing. And you also want to see how effectively they’re managing their profiles on the social media platform.
What type of posts are they posting, and do they give any discounts and coupons and all other things? So here are effective social analysis tools :
Brandwatch Analytics: This tool helps you to allow you to monitor your competitor’s social media output. You can create searches to track all mentions of your competitors across the web, staying up to date with their content, news stories, and new posts.
Simply Measured: Simply Measured is a tool focused on analyzing your own social media performance; it is also one of the best tools for analyzing your competitors’ analysis model through the lens of social media. If you use this tool, you can easily analyze the social media presence of your competitors as well as discover their best practices and work.
Analyze and Compare Competitor Content
Content Analyzing can help you to determine what opportunities you have to help to outperform your competitors. What types of content creation do your competitors work on, blog posts, E-books, podcasts, and whitepapers?
Once you’ve analyzed competitor research content, you know what type of content and the quality of the content your competitors are publishing. It gives you a better perspective and a better opportunity to be at the top.
Content Research Tools
Buzzsumo- Buzzsumo enables you to analyze the best-performing content by topic or competitor based on the number of social shares via Facebook, Linkedin, Twitter, Pinterest, and Google+.
Social Crawlytics – it allows you to analyze the most popular URLs of a specific website. It can be used for the research of trending, well-quality content within a certain industry based on the best-performing content of one of your popular competitors.
Feedly – Feedly allows you to customize the websites you are following, so you can be measured by general industry trends, clients, and competitors. A browser extension exists to quickly add sites to your feed so that you can easily turn to enable.
Identify Areas for Improvement
After performing all competitive analysis frameworks, you now have a better idea and understanding of what your competitors are doing.
Get all the information you gathered about each competitor and identify particular areas that you need to improve. After analyzing your competitor, you cannot tell me that you didn’t find at least one thing you need to improve on your site or other things.
Not only will the company be able to identify the key areas that you can improve upon in regard to your content creation, search engine optimization, and social media engagement, but you can also help establish your company’s presence with potential customers by doing blog readers, subscribers, and social media users.
