Blogs
Every agency claims to be AI-powered now. The claim costs nothing to make and is almost never scrutinised. So let’s
The 41% figure is real. McKinsey’s 2025 personalization research — covering 400+ brands across consumer and B2B sectors — found
A fintech client came to us in June 2025. Their customer acquisition cost had climbed from Rs. 11,250 to Rs.
Here’s a scenario that plays out constantly in marketing reviews: Google Ads reports 200 conversions last month. Meta reports 180.
We audited a B2B software client’s data infrastructure last year — Rs. 1.1 crore/month in Google and LinkedIn spend. Smart
In Q4 2025, Google announced it had generated over 70 million creative assets through its AI tools for advertisers. Seventy
Sixty-nine percent. That’s the share of Google searches that end without a single click to any website. Not a click
In November 2024, a B2B SaaS client noticed something alarming. Their top blog posts — pieces that had driven 4,000-8,000 monthly
DoorDash ran an experiment with Google’s AI-powered demand gen campaigns in 2024. The result: 15x improvement in conversion rate versus
Most marketing budgets are allocated quarterly. Performance data updates daily. That 90-day gap between decision and reality is where budget
ROAS used to be simple. Revenue divided by ad spend. A number you looked at every Monday. It’s still that
We’ve run AI bid optimisation across 41 accounts over the past 18 months. Not 5. Not a curated selection of