Social Media Executive

Job Type: Full-time 

Work Location: Gurugram

Date: 25/July/2023

Designation: Social Media Executive

Experience: Minimum 1 year of experience in the Social Media Optimisation /Content Marketing realm.

Eligibility Criteria

  • Good to have knowledge in creating a variety of Video content for Instagram Reels.
  • Good understanding in Digital Marketing, Social Media marketing, LinkedIn marketing, Email marketing etc.
  • Excellent written, spoken communication skills and the ability to interact with all levels of end users and technical resources.

Job Description

  • Create and implement Social Media Optimization (SMO) Social Media Marketing campaigns across multiple platforms to generate traffic and increase brand value for clients; this includes profile creation, fan page optimization and content sharing promotion on Facebook, LinkedIn, Twitter, Pinterest YouTube.
  • Actively monitor and implement Online Brand Reputation Management.
  • Task Related with Posting, Circulation, Trending Reels Creation, Designing, Handling Client Account, Client interaction.
  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy and monthly calendar to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Collaborate with other teams, like content and designing to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook, Instagram, twitter, YouTube and LinkedIn timeline cover, profile pictures)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications

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