Google Ad words Specialist

Job Type: Full-time 

Work Location: Gurugram

Date: 25/July/2023

Designation: Google Ad words Specialist

Experience: Minimum 2 years of experience in Google Adwords and Google Analytics

Eligibility Criteria

  • A degree in digital marketing or a related business field
  • In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
  • An understanding of search engine optimization (SEO) and search engine marketing (SEM)
  • Google Ads certification 
  • Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients

Job Description

  • End to end campaign management (From idealization to execution, monitoring, evaluating and optimizing campaign performance to generate results)
  • Experience in handling Ads campaigns
  • Manage Paid Campaigns on Google AdWords, Search, Display, E-Commerce and Shopping ads
  • Demonstrates effective, clear, and professional written and oral communication
  • Provides prompt and efficient service to Customers and Account Managers including the appropriate escalation of Customers issues
  • Maintains a positive and professional demeanor always portraying the company in a positive light and effectively managing sensitive issues
  • Demonstrates excellent time-management skills and the ability to work independently while using departmental resources, policies, and procedures
  • Contributes to a positive team environment and proactively aids team members with difficult contacts as needed
  • Maintains acceptable performance metrics such as quality, productivity, first contact resolution, and attendance
  • Actively seeks solutions through logical reasoning and data interpretation skills and identifies trends to appropriate channels including improvement suggestions
  • Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts
  • Set up Goals, Funnels, Ecommerce tracking in Google Analytics
  • Making changes to existing PPC campaigns and provide strategic guidance for improvement of bidding strategy, budget ideas and performance metrics
  • Achieve maximum ROI in paid campaigns by collecting and analyzing data and identifying trends and insights.
  • Share Strategic Insights by analyzing ongoing campaigns to optimize ROI

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