Facebook Ads Specialist

Job Type: Full-time

Work Location: Gurugram

Date: 25/July/2023

Designation: Facebook Ads Specialist

Experience: Minimum 2 years of experience in Facebook advertising and paid media

Eligibility Criteria

  • Bachelor’s degree in marketing, advertising, communications, or a related field.
  • Proven work experience as a Media Buyer or in a similar role.
  • Strong understanding of media planning, buying, and optimization techniques.
  • Familiarity with media research tools and analytics platforms.
  • Excellent negotiation and communication skills.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Strong organizational skills and attention to detail.
  • Ability to work under pressure and meet tight deadlines.
  • Proficient in using media buying software and tools.
  • Knowledge of digital media trends, platforms, and best practices.
  • Familiarity with advertising regulations and compliance standards.
  • Previous experience in managing media budgets and optimizing media spend.

Job Description

  • Develop media strategies: Collaborate with the marketing team to understand campaign objectives, target audience, and budget constraints. Develop comprehensive media strategies to effectively reach the target audience and achieve campaign goals.
  • Identify media opportunities: Evaluate various media options such as television, radio, print, outdoor, online, and social media. Identify relevant media opportunities that align with campaign objectives and target audience preferences.
  • Negotiate media buys: Engage with media vendors and negotiate favorable rates and placements. Optimize media buys to maximize reach, frequency, and ROI within allocated budgets.
  • Plan and execute media campaigns: Develop media plans and schedules based on campaign objectives and target audience reach. Coordinate with internal teams and external partners to ensure timely and accurate campaign execution.
  • Monitor campaign performance: Track media campaign performance using relevant metrics and analytics tools. Analyze data to evaluate the effectiveness of media channels, placements, and messaging. Make data-driven recommendations for optimization.
  • Optimize media spend: Continuously monitor and evaluate media performance to identify opportunities for optimization. Adjust media strategies, budgets, and placements to improve campaign effectiveness and ROI.
  • Stay abreast of industry trends: Keep up-to-date with industry developments, emerging media trends, and innovative advertising techniques. Apply new knowledge to enhance media buying strategies and stay ahead of the competition.
  • Reporting and documentation: Prepare regular reports on media campaign performance, including key metrics, insights, and recommendations. Maintain accurate records of media buys, invoices, and contracts.
  • Collaborate with cross-functional teams: Work closely with internal teams such as marketing, creative, and analytics to align media strategies with overall marketing objectives. Collaborate on campaign development, messaging, and creative assets.

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