Facebook Ads Specialist
Job Type: Full-time
Work Location: Gurugram
Designation: Facebook Ads Specialist
Experience: Minimum 2 years of experience in Facebook advertising and paid media
- Bachelor’s degree in marketing, advertising, communications, or a related field.
- Proven work experience as a Media Buyer or in a similar role.
- Strong understanding of media planning, buying, and optimization techniques.
- Familiarity with media research tools and analytics platforms.
- Excellent negotiation and communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong organizational skills and attention to detail.
- Ability to work under pressure and meet tight deadlines.
- Proficient in using media buying software and tools.
- Knowledge of digital media trends, platforms, and best practices.
- Familiarity with advertising regulations and compliance standards.
- Previous experience in managing media budgets and optimizing media spend.
- Develop media strategies: Collaborate with the marketing team to understand campaign objectives, target audience, and budget constraints. Develop comprehensive media strategies to effectively reach the target audience and achieve campaign goals.
- Identify media opportunities: Evaluate various media options such as television, radio, print, outdoor, online, and social media. Identify relevant media opportunities that align with campaign objectives and target audience preferences.
- Negotiate media buys: Engage with media vendors and negotiate favorable rates and placements. Optimize media buys to maximize reach, frequency, and ROI within allocated budgets.
- Plan and execute media campaigns: Develop media plans and schedules based on campaign objectives and target audience reach. Coordinate with internal teams and external partners to ensure timely and accurate campaign execution.
- Monitor campaign performance: Track media campaign performance using relevant metrics and analytics tools. Analyze data to evaluate the effectiveness of media channels, placements, and messaging. Make data-driven recommendations for optimization.
- Optimize media spend: Continuously monitor and evaluate media performance to identify opportunities for optimization. Adjust media strategies, budgets, and placements to improve campaign effectiveness and ROI.
- Stay abreast of industry trends: Keep up-to-date with industry developments, emerging media trends, and innovative advertising techniques. Apply new knowledge to enhance media buying strategies and stay ahead of the competition.
- Reporting and documentation: Prepare regular reports on media campaign performance, including key metrics, insights, and recommendations. Maintain accurate records of media buys, invoices, and contracts.
- Collaborate with cross-functional teams: Work closely with internal teams such as marketing, creative, and analytics to align media strategies with overall marketing objectives. Collaborate on campaign development, messaging, and creative assets.