The New Rules of ROAS: How AI is Reshaping Return on Ad Spend
ROAS used to be simple. Revenue divided by ad spend. A number you looked at every Monday. It's still that number. But how you target it, how you interpret it,…
AI-Powered Bid Optimisation: Google Smart Bidding vs Meta Advantage+ Benchmarks 2026
We've run AI bid optimisation across 41 accounts over the past 18 months. Not 5. Not a curated selection of success stories. 41 accounts, across fintech, apparel, B2B SaaS, edtech,…
Best AI Marketing Automation Tools for Agencies in 2026
Every vendor claims their platform is 'AI-powered' now. It's gotten to the point where the label means almost nothing without context. So this is a list built differently. These are…
Performance Marketing ROI Benchmarks with AI: What the Data Actually Shows in 2026
Let's lead with the numbers. Not the vendor case studies -- those are cherry-picked. The benchmarks below come from our own account data (combined Rs. 6.2 crore/month managed spend) and…
How AI Helps Brands Scale Marketing Without Scaling Headcount
Last quarter, a D2C skincare brand came to us with a fairly standard growth problem. Rs. 2.3 crore in monthly ad spend across Google and Meta, decent ROAS, but the…
Agentic AI in Performance Marketing: The Complete 2026 Framework
The vendor hype around agentic AI is deafening. Every platform--from Google to Meta to boutique tools we'd never heard of--now claims their system is "agentic." They're almost all wrong. We've…
How AI is Revolutionizing the E-commerce Industry
The e-commerce industry has been evolving rapidly over the past few years, driven by advancements in technology. One of the most significant disruptors in this space is Artificial Intelligence (AI).…