40% Revenue Growth
In 6 months
How StarStruck by Sunny Leone scaled from 60L to 1.04 Cr Annual revenue with data-driven marketing
Their Story
India’s first 100 % celebrity‑owned cosmetics label; launched in 2018.
The brand offers affordable luxury with over 250+ PETA‑certified products
Their Goal
Before working with Clicks Bazaar,
The client was spending around 2 lakh a month with a ROAS of 0.85.
Their goal was to improve their ROAS as well as scale higher in terms of new customers and overall growth.
Prepare the brand for international expansion and omni‑channel retail.
However, there were
challenges
Bootstrapped Beginnings
Only ₹10 lakh invested, competing with big players like Nykaa & Maybelline
Low Digital Visibility
0.85× ROAS with ₹1070 CAC made scaling unprofitable
Fierce Competition
Crowded D2C beauty space, breaking celebrity brand stereotypes
Platform Fragmentation
Multiple sales channels made tracking difficult
Retention
Gap
One-time purchases, no email/SMS flows or subscriptions
Results
Revenue Growth
0
+
Average ROAS
0
X
Annual Turnover
0
Cr+
Creatives used for
the client
