The New Rules of ROAS: How AI is Reshaping Return on Ad Spend
ROAS used to be simple. Revenue divided by ad spend. A number you looked at every Monday. It's still that number. But how you target it, how you interpret it,…
AI-Powered Bid Optimisation: Google Smart Bidding vs Meta Advantage+ Benchmarks 2026
We've run AI bid optimisation across 41 accounts over the past 18 months. Not 5. Not a curated selection of success stories. 41 accounts, across fintech, apparel, B2B SaaS, edtech,…
Best AI Marketing Automation Tools for Agencies in 2026
Every vendor claims their platform is 'AI-powered' now. It's gotten to the point where the label means almost nothing without context. So this is a list built differently. These are…
Performance Marketing ROI Benchmarks with AI: What the Data Actually Shows in 2026
Let's lead with the numbers. Not the vendor case studies -- those are cherry-picked. The benchmarks below come from our own account data (combined Rs. 6.2 crore/month managed spend) and…
How AI Helps Brands Scale Marketing Without Scaling Headcount
Last quarter, a D2C skincare brand came to us with a fairly standard growth problem. Rs. 2.3 crore in monthly ad spend across Google and Meta, decent ROAS, but the…
Agentic AI in Performance Marketing: The Complete 2026 Framework
The vendor hype around agentic AI is deafening. Every platform--from Google to Meta to boutique tools we'd never heard of--now claims their system is "agentic." They're almost all wrong. We've…
How AI is Revolutionizing the E-commerce Industry
The e-commerce industry has been evolving rapidly over the past few years, driven by advancements in technology. One of the most significant disruptors in this space is Artificial Intelligence (AI).…
Ravi Chopra: Overcoming Challenges and Embracing Continuous Learning
New Delhi-based entrepreneur Ravi Chopra has been making waves in the world of performance marketing with his successful agency, Clicks Bazaar. At the age of 31, Chopra established himself as a…
Social Media
What Is Social Media Marketing? Social media marketing is a type of online marketing via utilizes social networking websites as a marketing tactic. Social media marketing is to create content that users would…
The Experiment of Reviewbag Com
Hey Readers, we are making an entry in the blog of Clicks Bazaar after long. We were busy developing some awesome websites so that took most of our time. A…