Career
Career
Google Ad words Specialist
Job Type: Full-time
Work Location: Gurugram
Date: 25/July/2023
Designation: Google Ad words Specialist
Experience: Minimum 2 years of experience in Google Adwords and Google Analytics
Eligibility Criteria
- A degree in digital marketing or a related business field
- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Google Ads certification
- Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
Job Description
- End to end campaign management (From idealization to execution, monitoring, evaluating and optimizing campaign performance to generate results)
- Experience in handling Ads campaigns
- Manage Paid Campaigns on Google AdWords, Search, Display, E-Commerce and Shopping ads
- Demonstrates effective, clear, and professional written and oral communication
- Provides prompt and efficient service to Customers and Account Managers including the appropriate escalation of Customers issues
- Maintains a positive and professional demeanor always portraying the company in a positive light and effectively managing sensitive issues
- Demonstrates excellent time-management skills and the ability to work independently while using departmental resources, policies, and procedures
- Contributes to a positive team environment and proactively aids team members with difficult contacts as needed
- Maintains acceptable performance metrics such as quality, productivity, first contact resolution, and attendance
- Actively seeks solutions through logical reasoning and data interpretation skills and identifies trends to appropriate channels including improvement suggestions
- Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts
- Set up Goals, Funnels, Ecommerce tracking in Google Analytics
- Making changes to existing PPC campaigns and provide strategic guidance for improvement of bidding strategy, budget ideas and performance metrics
- Achieve maximum ROI in paid campaigns by collecting and analyzing data and identifying trends and insights.
- Share Strategic Insights by analyzing ongoing campaigns to optimize ROI