Blogs
In Q4 2025, Google announced it had generated over 70 million creative assets through its AI tools for advertisers. Seventy
Sixty-nine percent. That’s the share of Google searches that end without a single click to any website. Not a click
In November 2024, a B2B SaaS client noticed something alarming. Their top blog posts — pieces that had driven 4,000-8,000 monthly
DoorDash ran an experiment with Google’s AI-powered demand gen campaigns in 2024. The result: 15x improvement in conversion rate versus
Most marketing budgets are allocated quarterly. Performance data updates daily. That 90-day gap between decision and reality is where budget
ROAS used to be simple. Revenue divided by ad spend. A number you looked at every Monday. It’s still that
We’ve run AI bid optimisation across 41 accounts over the past 18 months. Not 5. Not a curated selection of
Every vendor claims their platform is ‘AI-powered’ now. It’s gotten to the point where the label means almost nothing without
Let’s lead with the numbers. Not the vendor case studies — those are cherry-picked. The benchmarks below come from our
Last quarter, a D2C skincare brand came to us with a fairly standard growth problem. Rs. 2.3 crore in monthly
The vendor hype around agentic AI is deafening. Every platform–from Google to Meta to boutique tools we’d never heard of–now
The e-commerce industry has been evolving rapidly over the past few years, driven by advancements in technology. One of the